September 2026 · 8 min read · 12 skills, free

12 Claude Skills for an Employer Brand the First Week Does Not Disprove

Listen to the people who already work here, distill what they say into a promise you can keep, then tell it on a careers page and in job ads that help the wrong people not apply. Week 1, 4 and 12 with the joiner tell you which claims held.

01What these skills are

An employer brand with a living witness behind every claim

A firm of 20 to 200 people cannot spend its way to an employer brand, and does not need to. What it has instead is a credibility problem: the careers page describes the firm the founder wishes existed, and the joiner finds out in week two.

One line holds through all of it: every claim about working here needs a living witness — a current colleague said it, or a founder signs it.

No skill in this pack invents that witness. The EVP tags every claim with how strong the evidence behind it is. Nobody is quoted who has not approved the quote, and a page with no quotes at all is fine.

Mechanically, each skill is one folder with a SKILL.md file. Three gather the evidence, one writes the promise, five tell it where candidates read, and three test whether it held. They work from one Claude Project per firm.

Download all 12 skills

One zip: ready-to-install skill zips, readable SKILL.md files, and the three templates the pack runs on — the firm context, the interview notes, and the joiner's first-weeks check. Free, no signup. The same 12 skills live in our open repo, if you would rather read them before you install them.

Download the zip Browse on GitHub

Install in Claude Code

Two lines, and every skill in the pack loads at once.

/plugin marketplace add polar-bear-org/claude-skills
/plugin install employer-branding-pack@polar-bear-skills

Using Claude on the web instead? Download the zip above and upload each skill from its install folder under Customize → Skills.

02The catalog

The 12 skills you get

The set follows one loop: three skills gather the evidence, one writes the promise, five tell it where candidates read, and three find out whether it held.

1 · Listen before you write a word

Evidence Interview Designer

Use when: You want to know what it is actually like to work here before you write a word about it
Output: The listening round designed: who to talk to (a spread across roles and tenure, not the fans), a stay-interview guide with open questions and follow-ups, the consent script, and the note-taking rule

Peer Claims Mapper

Use when: You have read ten agency careers pages and they all sound the same, and you want yours not to
Output: The claims on 5 to 10 peer firms' careers pages and job ads sorted into table stakes, rare and specific — a list of phrases your promise must not lean on, so it avoids the noise everyone makes

Evidence Synthesizer

Use when: The conversations are done and you have a pile of notes and no idea what they add up to
Output: The evidence base: themes with counts, the minority view kept, contradictions named, leadership view set against team view. Built from the filled interview notes and nothing else about individuals

2 · Write the promise you can keep

EVP From Evidence Writer

Use when: You need the one page that every job ad, careers page and post will be checked against
Output: The EVP as Give and Get pairs, each claim tagged with how strong the evidence behind it is, plus the list of what you will not claim yet — next quarter's to-do list for the workplace, not for the copy

3 · Tell it, where candidates actually read

Careers Page Writer

Use when: Your careers page is a stock photo and three adjectives, or you don't have one
Output: The page written from the EVP and nothing else: what it is like here, the hard parts said plainly, who should not apply, how hiring really works, pay policy, and only quotes people have approved

Job Ad Writer

Use when: A role just opened and you want twelve good applications, not two hundred
Output: One ad that attracts the right few: the real first 90 days, the give and the get for this role, “you'll dislike this if”, the pay range, and the process with dates

Realistic Preview Builder

Use when: Candidates keep being surprised by the job in month two
Output: A realistic preview of one role, built from a conversation with the person doing the job today and approved by them: a written “a real week” piece and, if wanted, a short video script and shot list

Team Voice Editor

Use when: Someone on the team is willing to post about the work but doesn't know where to start
Output: Their post, still theirs: it interviews them, structures their own answers, marks every sentence it moved or bridged, and hands the draft back to them to finish

Hiring Content Planner

Use when: You post about hiring only when a role opens, and it shows
Output: A quarter of content where every piece maps to one EVP claim and one willing human owner, and shows evidence rather than asserting it. A piece with no owner is dropped, not assigned

4 · Find out whether the promise held

Brand Measure Designer

Use when: Someone asked “is any of this working?” and you had nothing to say
Output: The handful of measures that mean something when you hire a few people a year, and how to collect each with the least effort and no tracking of any individual

First Weeks Promise Checker

Use when: Someone starts next Monday and you want to know if what they were told is true
Output: Week 1, 4 and 12 conversations built from the exact claims the joiner read before they applied, and their approved answers turned into promise-kept and promise-broken flags on the hiring process. Nothing about the joiner

Brand Review Runner

Use when: A quarter has passed, people joined, one left, and the careers page hasn't moved
Output: The quarterly review: every EVP claim promoted or demoted on new evidence, every broken promise sorted into “fix the words” or “fix the workplace”, and what changes next quarter, with an owner and a date

03How to use it

Pick the workflow that matches your week

One Employer Brand HQ project carries the whole thing. The loop opens with the listening round, and everything after is checked against the EVP.

Listen, then write the promise

You have never asked your team what it is actually like here.

Evidence Interview Designer
Peer Claims Mapper
Evidence Synthesizer
EVP From Evidence Writer

Rewrite the careers page

Your careers page is a stock photo and three adjectives.

EVP From Evidence Writer
Careers Page Writer

Open a role

A role opened and last year's ad is about to be reposted.

Job Ad Writer
Realistic Preview Builder
First Weeks Promise Checker

Plan the quarter's content

You post about hiring only when a role opens.

Hiring Content Planner
Team Voice Editor

Check the promise held

A quarter has passed and the careers page hasn't moved.

Brand Measure Designer
First Weeks Promise Checker
Brand Review Runner

04Setup guide

Install it in five minutes

In Claude Code · two lines

/plugin marketplace add polar-bear-org/claude-skills
/plugin install employer-branding-pack@polar-bear-skills

In Claude.ai or Claude Desktop · seven clicks

Download the pack, then open Settings
Unzip the pack: its skills folder holds all 12 skills. In Claude, click your name at the bottom left, then Settings.
Download the zip
Open Skills and click Add
Under Customize, choose Skills. Click Add, then Upload a skill.
Drop in a skill file
Drag the skill's file into the box, or click to browse. You can add several at once.
Pick the skill from the pack
In the pack folder, open skills, then the skill you want, and select its SKILL.md — evidence-interview-designer is a good first one.
Check the preview and upload
Claude shows the skill's name and what it does. Click Upload.
Make sure it is switched on
The skill opens on its own page. Its toggle should be on.
Try it in a new chat
Type / and the skill's name, then say what you need.

Then try one

Run evidence-interview-designer on our firm context: [paste it here]

Run evidence-synthesizer on these interview notes: [paste them here]

Run job-ad-writer on this role and our EVP: [paste them here]

Lantern for employer brand

Turn your hiring notes into posts candidates believe

Lantern drafts a week of posts from your notes and call transcripts, in your voice. You review them and publish the ones you like.

100 free credits, about ten posts. No card needed.

Try for free

05Quick reference

Where to start

Your situation	Skill to run
You have never asked your team what it is actually like here	Evidence Interview Designer
Ten agency careers pages, and they all sound the same	Peer Claims Mapper
The conversations are done and the notes are a pile	Evidence Synthesizer
Every ad and page needs one promise to be checked against	EVP From Evidence Writer
Your careers page is a stock photo and three adjectives	Careers Page Writer
A role opened and last year's ad is about to be reposted	Job Ad Writer
Candidates keep being surprised by the job in month two	Realistic Preview Builder
Someone is willing to post about the work and is stuck	Team Voice Editor
You post about hiring only when a role opens	Hiring Content Planner
Someone asked whether any of this is working	Brand Measure Designer
Someone starts next Monday	First Weeks Promise Checker
A quarter has passed and the careers page hasn't moved	Brand Review Runner

06Standards

The quality bar

Every skill in the pack holds the same standard, the one we hold when we write about a workplace:

Every claim about working here needs a living witness: a current colleague said it, or a named founder signs it
No skill invents the witness, and nobody is quoted who has not approved the quote — a page with no quotes is fine, a page with a quote nobody said is the thing this pack exists to prevent
A survey is not a listening round: eight to twelve real conversations, and the spread has to include the person who almost left last spring, not only the people who love it here
The synthesis keeps the minority view and names the contradictions, because an EVP written from a flattering read is the promise the first week disproves
What the firm cannot evidence yet goes on the not-claimable list: next quarter's to-do list for the workplace, not for the copy
The best thing a job ad can do for the wrong candidate is help them not apply: the real first 90 days, who will dislike it, the pay range, the process with dates
The team's posts stay the team's words — the editor interviews, arranges, marks what it moved, and hands the draft back; a post generated under someone's name is a press release wearing a face
Content is planned around consent: a piece with no willing owner is dropped from the plan, never assigned
The joiner's check produces flags on the hiring process, never on the joiner, and the joiner decides which of their answers the firm keeps
A broken promise is sorted into fix the words or fix the workplace, and it is never closed by finding a nicer way to phrase it

07FAQ

Questions people ask

What is in the Employer Branding pack?

12 Claude skills for an employer brand built from evidence. Three gather the evidence from your own team, one writes the promise, five tell it where candidates read, and three test whether it held.

How do I install these Claude skills?

In Claude Code, two lines install all 12 at once. In Claude.ai or Claude Desktop, download the zip, open Settings, Skills, Add, and upload the skills you want. Either way it takes about five minutes.

Do I need Claude Code to use them?

No. The skills work in Claude.ai, Claude Desktop and Claude Code. In the app you upload them yourself; in Claude Code one command installs the whole pack.

Do the skills work with ChatGPT or other assistants?

They are built as Claude Skills, and installing them is a Claude feature. Each one is a plain Markdown file, so you can read it and reuse the method elsewhere, but it will not load and trigger by itself outside Claude.

Will Claude make up what it is like to work here?

No. Every claim about working here needs a living witness: a current colleague said it, or a founder signs it. No skill invents the witness, and nobody is quoted who has not approved the quote.

Is the pack free?

Yes. It is free to use inside your company and in client work, and not for resale. There is no signup: the download and the install command are on this page.

08Who made this

Lantern, by Polar Bear

These skills were written by Polar Bear, a people ops consultancy that runs its own company on Claude. The pack is free, and the same skills are open on GitHub.

Lantern is Polar Bear's content workspace. It turns your notes, documents and call transcripts into drafts for LinkedIn and other networks. You review them and publish the ones you like.