· 9 min read · 29 skills, free

Pricing Under AI Pressure: 29 Claude Skills

Your numbers first: the floor below which a job loses you money, which clients carry your margin, where AI really saves time and what it costs you. Then productise an offer, price it on value, prepare the price conversation, and put your AI use and your scope in writing.

01What these skills are

A pricing decision, from your own numbers to the letter, as installable Claude skills

This is Claude for the part of selling your expertise that happens before the invoice: working out what a job actually costs you, deciding what AI changes about your price, naming an offer, and being ready for the conversation where someone asks you to come down because they have AI too.

The skills follow the work in seven steps, your own numbers first, and each step hands a named artifact to the next.

The red line: Claude works from your own numbers and helps you prepare an honest conversation. It never sets your price, never invents a benchmark or a competitor's rate, and never hides your use of AI.

Every cost, rate, saving and price comes from what you give it. Anything missing stays a bracketed placeholder until you fill it in.

There are no manipulative moves: no decoy options, no false scarcity, no deadline pressure.

Contracts, IP, tax, data protection and disclosure law come back as questions for a qualified adviser, never as advice. You say the number, send the proposal and write the letter yourself.

Each skill is one method or one artifact, with a fixed output template and the next skill to run.

Download all 29 skills

One zip: ready-to-install skill zips, readable SKILL.md files, and the sources behind every method. Free, no signup. The same 29 skills live in our open repo, if you would rather read them before you install them.

Install in Claude Code

Two lines, and every skill in the pack loads at once.

/plugin marketplace add polar-bear-org/claude-skills
/plugin install ai-pricing-pack@polar-bear-skills

Using Claude on the web instead? Download the zip above and upload each skill from its install folder under Customize → Skills.

02The catalog

The 29 skills you get

The set follows a pricing decision, in seven steps: knowing your own numbers, deciding what AI changes, productising an offer, pricing on value and outcomes, having the price conversation, disclosing AI and agreeing the terms — then retainers, scope and raising prices.

1 · Know your numbers

Floor Rate Calculator

Use when
You are about to quote and do not know the number below which you lose money
Output
Fully loaded cost, real non-billable time, floor per day and per hour, kept internal

Client Profitability Map

Use when
Margins look fine overall and you suspect one or two clients eat them
Output
Margin per client, the whale curve, realisation by client, two clients to look at first

AI Activity Map

Use when
A client asks for an AI discount and you cannot say where AI saves time
Output
Activities per service, time before and after AI measured on real jobs, what stays human, net saving

AI Cost Ledger

Use when
The AI bills grow and you do not know whether to bill or absorb them
Output
AI tool and API costs per client or offer, review time AI adds, absorb, bill or price in

2 · Decide what AI changes

AI Savings Decision

Use when
You ask whether to pass AI savings on or keep them as margin
Output
Pass on, keep as margin or reinvest, per service, with the line you will say to clients

Full-Price Work List

Use when
You ask what still earns full price when AI did most of the work
Output
What clients pay for beyond the output, your evidence, what no longer earns full price

AI Positioning Statement

Use when
Clients think AI is good enough and you do not know how to position
Output
How you use AI in plain words, what clients get that their own AI does not give them, short versions

Pricing Models Comparison

Use when
You ask how to bill when AI does the work
Output
Hourly to outcome models side by side on five considerations, who carries the risk, your pick

3 · Productise an offer

Productized Service Sheet

Use when
Every project is custom-quoted and the price follows the hours
Output
One named offer with outcome, fixed scope, timeline, fixed price from your numbers

Service Blueprint

Use when
You need to show a client honestly what AI does and what you do
Output
The offer from the client's side, where AI works and where a named person checks and decides

Offer Unit Economics

Use when
You have an offer and do not know how many you must sell
Output
Price, delivery and AI cost per sale, contribution margin, sales needed to break even

AI Workflow Handover Offer

Use when
Clients ask to buy your AI workflow instead of hiring you
Output
The options when a client wants to buy your AI workflow, IP and licensing questions to check with a qualified adviser

4 · Price on value and outcomes

Value Discovery Questions

Use when
You want to price on value and do not know what the work is worth to this client
Output
Questions on the outcome, its worth in the client's numbers, the cost of doing nothing, the alternative

Value-Based Pricing Worksheet

Use when
You are moving from hours to value and need a number you can explain
Output
Value drivers in the client's numbers, value range, your floor, the price you set and why

Outcome-Based Pricing Plan

Use when
A client wants to pay for results and you must check the outcome is fair to measure
Output
Outcome metric, baseline, attribution rule, base fee plus outcome part, cap, floor, window

Three-Option Proposal

Use when
You send one take-it-or-leave-it number and the client can only say cheaper
Output
One to three real options by scope and outcome, fee by phase, assumptions, plain terms, dated next steps

5 · Have the price conversation

Price Conversation Prep Sheet

Use when
The price call is tomorrow and you tend to discount before anyone asks
Output
Your number, your walk-away floor, your alternative, their interests, first two sentences, trades

AI Objection Answer

Use when
A client says “AI could do this in 10 seconds”
Output
What is true in the objection, what clients get from you, an offer to show your workflow, your reply

AI Discount Response

Use when
A client asks for a discount because you use AI now
Output
What the request asks, what changed in the work, four honest options, the trades, a reply draft

AI-Written Brief Review

Use when
The client's long AI-written brief says everything and nothing
Output
The brief reduced to one objective and audience, gaps and invented facts, questions back, scope impact

Client AI Feedback Triage

Use when
The client ran your work through a chatbot and says you are doing a bad job
Output
A chatbot review sorted against the agreed brief, change requests, a calm reply, the cost of a new round

6 · Disclose AI and agree the terms

AI Disclosure Policy

Use when
You wonder whether to tell clients you use AI
Output
What AI does and what a person always does, client data rules, how clients are told, opt-out

Statement of Work

Use when
The price is agreed and the scope must stop moving
Output
Outcome, deliverables, acceptance criteria, assumptions, revision rounds, change triggers, AI use line

AI Contract Questions

Use when
A client sends an agreement with new AI clauses
Output
Grouped questions for your adviser on AI clauses, with your facts attached

7 · Retainers, scope and raising prices

Retainer Redesign

Use when
Your retainer is sold as hours and AI has made the hours shrink
Output
What the retainer buys in hours and in value, the options, the move per client, the conversation outline

Scope Change Request

Use when
“It's just one small change”, again
Output
The ask, impact against the signed scope, accept, defer, swap or decline, the change log entry

Price Increase Plan

Use when
You want to raise prices and keep putting it off
Output
Which clients and offers, the new price from your numbers, timing, notice, order, your decision per client

Price Increase Letter

Use when
The increase is decided and you need the words
Output
A short plain letter per client with the new price, date, notice, an honest line on how you work now

Quarterly Pricing Review

Use when
Pricing only gets looked at when a client complains
Output
Floor re-run, margins, AI savings and costs, fee leakage, wins and losses on price, three decisions

03How to use it

Pick the workflow that matches your week

Start with the floor rate: everything downstream reads it. After that, bring the thing that is in front of you.

Know your numbers

You are not sure what a job actually costs you.

  1. Floor Rate Calculator
  2. Client Profitability Map
  3. AI Activity Map
  4. AI Cost Ledger

Answer an AI discount request

A client asks you to come down because they have AI too.

  1. AI Activity Map
  2. AI Cost Ledger
  3. AI Savings Decision
  4. AI Discount Response

Productise an offer

You want to name one offer and check it pays.

  1. Productized Service Sheet
  2. Service Blueprint
  3. Offer Unit Economics
  4. AI Workflow Handover Offer

Prepare the price conversation

You need the number you will not go under.

  1. Floor Rate Calculator
  2. Price Conversation Prep Sheet
  3. AI Objection Answer

Put it in writing

The price is agreed and the terms are not written.

  1. AI Disclosure Policy
  2. Statement of Work
  3. AI Contract Questions

04Setup guide

Install it in five minutes

In Claude Code · two lines

/plugin marketplace add polar-bear-org/claude-skills
/plugin install ai-pricing-pack@polar-bear-skills

In Claude.ai or Claude Desktop · seven clicks

  1. Download the pack, then open Settings

    Unzip the pack: its skills folder holds all 29 skills. In Claude, click your name at the bottom left, then Settings.

    Download the zip

    Claude's profile menu, with Settings highlighted
  2. Open Skills and click Add

    Under Customize, choose Skills. Click Add, then Upload a skill.

    Claude's Settings, with Skills and the Add button highlighted
  3. Drop in a skill file

    Drag the skill's file into the box, or click to browse. You can add several at once.

    The Upload a skill screen, with the drop zone highlighted
  4. Pick the skill from the pack

    In the pack folder, open skills, then the skill you want, and select its SKILL.md — price-floor-rate is a good first one.

    The file picker, with a skill's SKILL.md selected and Open highlighted
  5. Check the preview and upload

    Claude shows the skill's name and what it does. Click Upload.

    The skill's preview, with the Upload button highlighted
  6. Make sure it is switched on

    The skill opens on its own page. Its toggle should be on.

    The uploaded skill's page, with its toggle highlighted
  7. Try it in a new chat

    Type / and the skill's name, then say what you need.

    A new chat with the skill called by name in the message box

Then try one

Run price-floor-rate. Last quarter's costs and the days I billed: [paste them here]
Run price-ai-discount-response on this client request: [paste it here]
Run price-retainer-redesign. The retainer as it stands: [paste the scope and the fee here]

Keep client names and figures you would not want stored out of Claude memory.

Lantern for independent experts

Turn the value you deliver into posts that back your price

Lantern drafts a week of posts from your notes and call transcripts, in your voice. You review them and publish the ones you like.

100 free credits, about ten posts. No card needed.

Try for free

05Quick reference

Where to start

Your situationSkill to run
You need the number below which you lose money?Floor Rate Calculator
You suspect one or two clients eat your margin?Client Profitability Map
You cannot say where AI really saves you time?AI Activity Map
You are deciding whether to pass AI savings on?AI Savings Decision
Every project is custom-quoted and priced on hours?Productized Service Sheet
You need a value price you can explain?Value-Based Pricing Worksheet
You send one number and hear only “cheaper”?Three-Option Proposal
The price call is tomorrow?Price Conversation Prep Sheet
A client asks for a discount because you use AI?AI Discount Response
The price is agreed and the scope must stop moving?Statement of Work
You want to raise prices and keep putting it off?Price Increase Plan

06Standards

The quality bar

Every skill in the pack holds the same standard:

  • Your numbers only: every cost, rate, saving and price comes from what you give. Anything missing stays a bracketed placeholder rather than a guess
  • No invented benchmarks: no market rates, no competitor prices, no invented client quotes or results
  • No manipulative pricing: no decoy options, false scarcity, deadline pressure or anchoring tricks. Three options only when each one is a real offer
  • Honest about AI: what AI does and what a person decides is said plainly, and nothing sells against AI
  • Every output ends with the decision you make, and you send or say everything yourself
  • Contracts, IP, tax, data protection and disclosure law are written as questions with “check with a qualified adviser”, never as advice
  • The red line: Claude works from your own numbers and helps you prepare an honest conversation; it never sets your price, never invents a benchmark or a competitor's rate, never hides your use of AI, and you have the conversation yourself

07FAQ

Questions people ask

What is in the Pricing Under AI Pressure pack?

29 Claude skills in seven steps: know your numbers, decide what AI changes, productise an offer, price on value, have the price conversation, agree the terms, and handle retainers, scope and price rises. Each skill is one method or one artifact.

How do I install these Claude skills?

In Claude Code, two lines install all 29 at once. In Claude.ai or Claude Desktop, download the zip, open Settings, Skills, Add, and upload the skills you want. Either way it takes about five minutes.

Do I need Claude Code to use them?

No. The skills work in Claude.ai, Claude Desktop and Claude Code. In the app you upload them yourself; in Claude Code one command installs the whole pack.

Do the skills work with ChatGPT or other assistants?

They are built as Claude Skills, and installing them is a Claude feature. Each one is a plain Markdown file, so you can read it and reuse the method elsewhere, but it will not load and trigger by itself outside Claude.

Will Claude set my price?

No. Claude works from your own numbers and helps you prepare an honest conversation. It never sets your price, never invents a benchmark or a competitor's rate, and never hides your use of AI. You say the number yourself.

Is the pack free?

Yes. It is free to use inside your company and in client work, and not for resale. There is no signup: the download and the install command are on this page.

08Who made this

Lantern, by Polar Bear

These skills were written by Polar Bear, a people ops consultancy that runs its own company on Claude. The pack is free, and the same skills are open on GitHub.

Lantern is Polar Bear's content workspace. It turns your notes, documents and call transcripts into drafts for LinkedIn and other networks. You review them and publish the ones you like.

Try for free